agent-first websites
Currently booking June 2026 · 1 of 2 slots open this month
When a customer walks into your shop, your best salesperson greets them.
Your website doesn't. Yours dumps them in a grid. I fix that in 14 days.
I build agent-first websites — where a built-in concierge greets every visitor, learns what they need, and walks them straight to the thing they came for. Your site, your data, your customers — fully yours, no lock-in. One operator. One live proof. Two builds a month.
the pain you're living with
Your customer walks in needing help. Your website leaves them browsing alone.
You already know which five. "Do you ship to Gozo?" "Do you have it in matte?" "What's the price per square metre installed?" "Are you open Sunday?" "Can I see a sample?" Same five. Different inbox. Every single day.
You wrote them on a "FAQ" page once. Nobody reads FAQ pages. So the contact form keeps pinging at 9pm, 10pm, 11pm, and the customer who pinged at 9pm has already bought from someone else by 9:14pm. Industry data on form-to-call response says 78% of leads buy from whoever replies first. You're not first. You're tenth, the next morning.
You've looked at Shopify. You've looked at Squarespace. Beautiful templates. Zero of them answer the question "do you ship to Gozo." So you keep the brochure site, keep the inbox, keep losing roughly a third of every lead that lands after dinner. That's the pain. Let's stop it.
the shift
The navbar is 1998. The chat box is 2026.
A navbar is a filing cabinet. You forced the customer to guess which drawer holds their answer. That made sense in 1998 because computers couldn't talk. Computers can talk now. The primary surface of a website should be a sentence the customer types, and an answer they get in two seconds.
- Customer hunts through 7 nav items. Customer asks one question.
- Contact form, 14-hour reply. Concierge replies in 2 seconds, 24/7.
- Generic FAQ page nobody reads. Specific answer to their exact question.
- CMS €40/month forever. Own the site outright. Running costs about €5/month.
show, don't tell
The thing I'm selling is on this page. Talk to it.
That orange button on the bottom-right is Front — the concierge for this site. Ask Front anything: what's included, how long it takes, whether you're a fit, how the refund works. Front knows the answers and walks you to the right page if you'd rather read. That's exactly what your customer gets on your site in 14 days.
Try one of these:
If Front can't answer, Front hands you to me directly. That's the product. You'll have one of these on your own site in 14 days.
the offer
Here's what's in the build, what each piece is worth, and what you actually pay.
Most agencies quote "a website" as a line item. That's lazy. Here's the stack, itemised, at what each piece would cost standalone.
Starter is €2,400 (smaller scope). Premium is €9,600 (multilingual + e-commerce handoff). See all three →
bonuses
Three things I throw in because they should've been included anywhere else.
90-day prompt revision credit
Your customers will ask things you didn't predict. Send me the transcript, I rewrite the prompt. Free, 90 days, unlimited revisions.
Worth €600 — included.
Lead-source dashboard
A simple page that shows you which questions converted to leads this week. So you know what your customers actually want.
Worth €400 — included.
"Kill-switch" fallback page
If the concierge has an outage (rare, but real), the site falls back to a static version with your phone number front and centre. You never go fully dark.
Worth €300 — included.
€1,300 of bonuses on top of the stack. Included at every tier.
guarantee
Audit-green in 14 days, or full refund. Written into the contract.
On day 14 I run four checks in front of you: the page loads in under a second on a phone, the concierge correctly answers 20 questions you wrote, the lead handoff lands in your inbox, and any product or answer is reachable in under 90 seconds. If any of those four miss, you get a full refund and you keep the site. No clawback, no "but-actuallys", no kept deposits. The contract says it in one paragraph.
I won't promise leads — that depends on your traffic, prices, market. I'll promise the machine works. If the machine works and the leads don't come, I'll spend a free hour with you diagnosing why, and point you to whoever should fix it (usually a paid-ads operator, not me).
proof
One proof site. Real numbers. Live right now.
the-tile.com
Maltese tile retailer, rebuilt from a stale Weebly site in 11 days.
"Tell people if we ship to Gozo, what's in stock in matte, and book a showroom visit. That's it. Stop making me write the same email."
faq
The eight things buyers actually ask before they sign.
What does this cost, all-in?
€2,400 to €9,600 depending on tier. No retainers. No "platform fees." Hosting runs around €5/month, paid directly to the hosting provider — never to me.
How long does it take?
14 days for Standard. 10 for Starter. 21 for Premium. I take 2 builds a month, so booking is the longest part — usually 3–5 weeks out.
Who owns the site?
You — completely. The site, the code behind it, the customer list, everything is transferred to your account on day one. If you fire me tomorrow, the site keeps running. The concierge keeps running. I keep nothing.
What's the ongoing cost?
Hosting: ~€5/month. Concierge usage: typically €15–€60/month for a small business, billed by usage. That's it. Compare to Squarespace at €40/month forever, with no concierge.
What if the concierge says something stupid?
The system prompt is constrained to your business. It won't invent prices or stock. If it doesn't know, it hands off to your inbox. You also get the 90-day revision credit to fix anything off-tone.
What about SEO? Won't an AI-first site rank worse?
Google ranks you on speed and content quality. The site is fast, and the content is real — Google sees a normal, well-organised site, customers see the concierge. You get both.
Can I keep my existing domain?
Yes. Zero-downtime DNS migration is included. I've done it once (the-tile.com). I'll do yours the same way.
What's an "agent-first website" actually?
A site where the AI concierge is the primary surface and the visual pages are the fallback — instead of the other way round. Customer types a sentence, gets an answer, books, leaves happy. The visual site exists for Google, for skimmers, and for the moments the concierge can't help.
last call
I take 2 builds a month. The next slot is opening soon.
If your inbox pings at 11pm tonight with a question you've answered 200 times, you already know the cost of waiting another quarter. One extra booked customer per week pays for the Standard tier in under 12 weeks.
Two ways in:
- Talk to Front — get pricing, timeline, fit-check in 90 seconds, no form.
- Book a 20-minute call — if you'd rather hear a human voice say it.
If it's not a fit, I'll say so on the call. That's the deal.